feat: strengthen operator template and localized SEO UX

layouts/shortcodes/cta.html

@@ -1,10 +1,14 @@
 {{- /* {{< cta text="Play Now" style="primary" size="lg" subid="custom" >}}
        Reuses partials/cta-button.html so the affiliate link is built in ONE place. */ -}}
-<div class="my-6">
-  {{ partial "cta-button.html" (dict
-      "page" .Page
-      "text" (.Get "text" | default "Play Now")
-      "style" (.Get "style")
-      "size" (.Get "size")
-      "subid" (.Get "subid")) }}
-</div>
+{{- $noCtaSlugs := slice "faq" "responsible-gambling" "terms" "privacy-policy" "cookie-policy" "affiliate-disclosure" "about" "editorial-policy" -}}
+{{- $hideCta := or .Page.Params.hideCta (in $noCtaSlugs .Page.Slug) (eq .Page.Section "authors") -}}
+{{- if not $hideCta -}}
+  <div class="my-6">
+    {{ partial "cta-button.html" (dict
+        "page" .Page
+        "text" (.Get "text" | default (i18n "playNow"))
+        "style" (.Get "style")
+        "size" (.Get "size")
+        "subid" (.Get "subid")) }}
+  </div>
+{{- end -}}