feat: strengthen operator template and localized SEO UX

layouts/partials/schema-jsonld.html

@@ -22,9 +22,14 @@
   -}}
   <script type="application/ld+json">{{ $data | jsonify | safeJS }}</script>
 
-{{- else if eq $type "FAQPage" -}}
+{{- end -}}
+
+{{- if or .IsHome (eq $type "FAQPage") .Params.showFaqAccordion -}}
+  {{- $faqKey := printf "faq.%s" .Language.Lang -}}
+  {{- $faqs := index .Site.Data $faqKey -}}
+  {{- if not $faqs -}}{{- $faqs = .Site.Data.faq -}}{{- end -}}
   {{- $items := slice -}}
-  {{- range .Site.Data.faq -}}
+  {{- range $faqs -}}
     {{- $items = $items | append (dict
         "@type" "Question"
         "name" .question
@@ -38,9 +43,11 @@
   -}}
   <script type="application/ld+json">{{ $data | jsonify | safeJS }}</script>
 
-{{- else if eq $type "Article" -}}
-  {{- /* The About page is an editorial review, so we emit a Review with the
-         promoted operator as the reviewed item. */ -}}
+{{- end -}}
+
+{{- if and (eq $type "Article") .Params.showRatingWidget -}}
+  {{- $authorName := .Params.authorName | default $brand.name -}}
+  {{- $authorType := cond (isset .Params "authorName") "Person" "Organization" -}}
   {{- $data := dict
       "@context" "https://schema.org"
       "@type" "Review"
@@ -48,10 +55,22 @@
       "url" .Permalink
       "datePublished" (.Date.Format "2006-01-02")
       "dateModified" (.Lastmod.Format "2006-01-02")
+      "author" (dict "@type" $authorType "name" $authorName)
+      "publisher" (dict "@type" "Organization" "name" $brand.name "logo" (dict "@type" "ImageObject" "url" ($brand.logoPath | absURL)))
+      "itemReviewed" (dict "@type" "Organization" "name" $brand.name)
+      "reviewRating" (dict "@type" "Rating" "ratingValue" (.Params.rating | default $brand.ratingValue) "bestRating" 5 "worstRating" 1)
+  -}}
+  <script type="application/ld+json">{{ $data | jsonify | safeJS }}</script>
+{{- else if eq $type "Article" -}}
+  {{- $data := dict
+      "@context" "https://schema.org"
+      "@type" "Article"
+      "headline" (.Params.h1 | default .Title)
+      "url" .Permalink
+      "datePublished" (.Date.Format "2006-01-02")
+      "dateModified" (.Lastmod.Format "2006-01-02")
       "author" (dict "@type" "Organization" "name" $brand.name)
       "publisher" (dict "@type" "Organization" "name" $brand.name "logo" (dict "@type" "ImageObject" "url" ($brand.logoPath | absURL)))
-      "itemReviewed" (dict "@type" "Organization" "name" $brand.legalOperatorName)
-      "reviewRating" (dict "@type" "Rating" "ratingValue" $brand.ratingValue "bestRating" 5 "worstRating" 1)
   -}}
   <script type="application/ld+json">{{ $data | jsonify | safeJS }}</script>
 {{- end -}}