feat(luckythorne): generate 27 files (content + config) [2026-07-16]
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---
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title: Editorial Policy
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linkTitle: Editorial Policy
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description: "How LuckyThorne researches, writes and reviews iGaming content, plus our accuracy and correction standards. 18+, T&Cs apply."
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h1: Our Editorial Policy
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description: "How LuckyThorne produces, reviews and fact-checks iGaming content, handles bonus and licensing claims, and stays independent. 18+, T&Cs apply."
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h1: Editorial Policy
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slug: editorial-policy
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weight: 30
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weight: 92
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showInNav: false
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showInFooter: true
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footerGroup: legal
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relatedPages:
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- about-review
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- responsible-gambling
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- faq
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schemaType: Article
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date: 2026-07-15
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lastmod: 2026-07-15
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- bonuses
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schemaType: none
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date: 2026-07-16
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lastmod: 2026-07-16
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hideCta: true
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authorRole: Senior iGaming analyst
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authorExpertise:
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authorYearsExperience: 9
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---
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This policy sets out how LuckyThorne, published by Thorne Media Ltd, produces the reviews, guides and game pages you read across the site. We began covering online casinos in 2023, and this document explains the standards behind every page so you can judge our work for yourself.
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This policy explains how LuckyThorne, operated by Thorne Media Ltd, plans, writes, reviews and maintains the reviews and guides you read on this site. It applies to every casino review, bonus breakdown and game page we publish.
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## Who writes for LuckyThorne
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## How we produce content
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Our content is produced by named analysts rather than anonymous staff. Elena Marsh, our Senior iGaming analyst, has nine years of experience and focuses on bonus terms, payments and live casino. Where an author has direct knowledge of a topic, we say so; where a page draws on published operator data instead of hands-on use, we make that clear too. You can read more about the people behind the site on our [author profile]({{< relref "about-review.md" >}}) and wider team pages.
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Every page starts from a written brief that names the operator, the licence, the game providers and the specific bonus or payment details under discussion. Our reviewer, Elena Marsh, a Senior iGaming analyst with nine years in the industry, works from that source data rather than from marketing copy. Her focus areas are bonus terms, payments and live casino, and pages in those areas get the closest scrutiny.
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## How we research a page
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We write in plain British English and prioritise the details that actually affect players: wagering requirements, withdrawal terms, licensing and the mechanics of a given game. Where a figure such as an RTP or a bonus percentage is not confirmed in our source data, we generalise and flag it for verification rather than publishing a number we cannot stand behind. Any specifics we do quote are drawn from operator data and published provider information, for example slot titles from Pragmatic Play, Play'n GO, Evolution and NetEnt.
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Every casino or game page starts with primary sources: the operator's own site, its terms and conditions, and its stated licensing details. For the operators we cover, we record the licensing body — for LuckyThorne's own operation that is the Malta Gaming Authority — alongside the software studios involved, which for our featured titles include Pragmatic Play, Play'n GO, Evolution and NetEnt.
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## How we review and fact-check
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We only publish specific numbers when we can point to a source. Take the games we feature as an example. Gates of Olympus from Pragmatic Play carries a published RTP of 96.5% with high volatility and a pay-anywhere grid using tumbling wins and multiplier orbs up to 500x. Book of Dead from Play'n GO lists a 96.21% RTP, also high volatility, built around an expanding special symbol during free spins. Lightning Roulette from Evolution is a live game showing a 97.3% RTP with random multipliers from 50x to 500x landing on straight-up numbers. If a figure like an RTP, a bonus amount, a wagering requirement or a licence number is not confirmed in our source material, we generalise rather than guess, and we flag it internally for a human to verify before it goes live.
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Before publication, each page is checked against its brief line by line. We confirm that any licence reference, provider name and game mechanic matches the supplied inputs, and that no claim has crept in that the source does not support.
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## Accuracy and figures
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Every published page carries a last-reviewed date and the reviewer's byline so you can see when it was last checked and by whom. When an operator changes a term, or when we spot that a figure is out of date, we re-review the page and update both the visible date and the underlying content. We treat older, unreviewed pages as candidates for a fresh check rather than as settled fact.
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Gambling figures change. Operators adjust bonus offers, studios update return-to-player settings, and licensing details can be renewed or amended. For that reason, any specific number we quote should be read as accurate at the time of writing, and we ask readers to confirm current terms on the operator's own site before depositing. T&Cs apply, and you should always verify on the operator site. Our headline editorial rating of 4.5, drawn from 980 assessments, reflects our own review process and is not a promise about your individual experience.
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## How we handle bonus, RTP and licensing claims
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## Corrections and updates
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Bonus percentages, wagering requirements, RTP values and licensing details are sourced from operator data and provider documentation. Because operators can change these at any time, we attach a clear caveat to any figure: T&Cs apply, verify on operator site. We do not invent effective dates, jurisdiction-specific rules or licence numbers.
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We date every page and update the last-modified field whenever we revise content. If you spot something you believe is wrong or out of date, email us at hello@luckythorne.example and we will investigate. Where a correction is warranted, we amend the page and update its revision date. This policy itself may be revised from time to time; the current version takes effect [PLACEHOLDER: policy effective date].
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If a specific number cannot be confirmed from our inputs, we describe the feature in general terms, record it as unverified and mark the page for human verification before it is relied upon. Licensing and jurisdictional wording that depends on a specific effective date is flagged in the page body as [PLACEHOLDER: legal effective date] and [PLACEHOLDER: jurisdiction] until confirmed, so nothing misleading is presented as settled.
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## Corrections policy
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If you spot an error, tell us at hello@luckythorne.example and point to the page and the claim in question. We investigate promptly, correct confirmed mistakes, and update the last-reviewed date to reflect the change. Substantive corrections to a figure or a factual claim are made to the page directly rather than hidden, so the version you read is the corrected one.
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## Advertising and independence
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LuckyThorne earns commission when readers sign up with some of the operators we feature. These commercial arrangements never buy a positive review or a higher rating. Ratings and written assessments are decided on the same criteria for every operator, whether or not a partnership exists. Where a link is a commercial one, it is presented through our standard promotional format rather than disguised as editorial.
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LuckyThorne earns commission when readers sign up with operators through some of our links. That commercial model never decides our verdicts. Ratings, criticism and recommendations are set editorially, separately from any commercial arrangement, and a critical assessment is published whether or not a partnership exists. For the full detail of how we earn and how we keep our reviews independent, see our [affiliate disclosure and independence explainer]({{< relref about-review.md >}}).
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## Responsible gambling
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Our coverage is written for entertainment, not as financial advice. Gambling should never be used to make money or to deal with financial difficulty, and no outcome is ever guaranteed. If you want to understand deposit limits, self-exclusion and support options, start with our [responsible gambling]({{< relref "responsible-gambling.md" >}}) guide.
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18+. Please gamble responsibly. T&Cs apply, and you should verify all details on the operator's site.
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Gambling should stay fun and affordable. This site is for adults aged 18 and over only; please play responsibly and see our [responsible gambling]({{< relref responsible-gambling.md >}}) page for support. 18+ | T&Cs apply.
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